Madison Hochman

&

Backbone

Madison is graduating from the University of Cincinnati’s college of Design, Architecture, Art, and Planning with a minor in Marketing at the Lindner College of Business. She initiallly began college in 2018 as a Marketing major, but soon realized that she needed to go back to her artistic roots and switch to design. Madison was born and raised in the Westside of Cincinnati. She has a love for branding and is incredibly passionate about accessible design. Madison chose to do her capstone project on scoliosis and its impact on mental health due to her own experience with the condition. She hopes that this project will help others with scoliosis process the emotional affects of the condition and not feel so alone. She hopes to send copies of her memoir to scoliosis organizations. Initially after graduation, Madison will be working as a summer camp counselor for Girl Scouts of Western Ohio. Come fall, she is looking for work in the branding and packaging industry in Cincinnati. She is excited to work in the outdoors with children over the summer, and then to jump back into the design industry feeling revitalized and driven after six years of undergrad.